How to Make Money with Youtube
It isn’t often that we get to witness a life-changing innovation. Our parents spoke of their ﬁrst television sets with an enthusiasm those of us who grew up with the device couldn’t quite appreciate. Hon- estly, did people gather in one house in the neighborhood just to watch Milton Berle? In many ways, the following generations have been extraordinarily fortunate. Not only did we see the arrival of the Internet and all that came with it—e-mail, instant messaging, online shopping, online banking, global positioning systems, just to name a few—but we’ve also seen the arrival of Web 2.0 technologies. Social networking and social media have changed the Internet almost as much as the Internet has changed us.
Thanks to YouTube and other social media sites, each one of us can take center stage and present our views of life to a world- wide audience. For the very first time, individuals have access to the same broad audience once reserved for major television net- works and their wealthy advertisers. This is not to suggest that anyone can just pick up a camera and automatically gain the exposure and gravitas of, say, Walter Cronkite. But each of us can work in our own little corner of YouTube to create a following and an audience for our own particular view on life. Whether we go onto YouTube to spread a political message, promote our busi- nesses, or share our humor (as everyone else seems to think we’re funny), we’ve got the power within our own hands to change our lives through video on demand. Even Queen Elizabeth II has her own place on YouTube!
But, the question remains, can you make money with YouTube? The answer to that question is . . . YES. True, it all depends upon your definition of “making money.” If you think that you’ve only actually made money when you’ve added dollars to your bottom line, then YouTube success may elude you at ﬁrst. But
if making money can also mean saving on advertising expenses and branding costs, then please stay tuned.
Throughout the pages of this book, we’re going to introduce you to individuals and company representatives who are convinced that YouTube changed their lives. You’ll meet comedians who now earn stipends as YouTube partners. You’ll meet public relations ofﬁcers who report more than 1,000 percent increases in their sales as a result of their YouTube presence. You’ll meet sales and marketing executives from Fortune 500 companies who are now so smitten with the success they’ve realized on YouTube they may never plan another advertising campaign without it. You’ll meet Fred, a 14-year- old farm kid who not only has an advertising agency working on his behalf but also retains a business manager who advises him and his family about what to do next. You’ll meet stay-at-home moms who are supplementing their family’s incomes and forging fascinating new lives for themselves. All these people had an idea and stuck with it long enough to learn how to make that idea proﬁtable.
Now, this is not to say that you’ll necessarily row your little boat down the River YouTube to guaranteed fame, fortune, and happi- ness. We’ve been at this profession a little too long to believe that we’re privy to the next great get-rich-quick scheme. The path to suc- cess on YouTube is more like a winding estuary than a raging river. In addition to the success stories on the site, you’ll ﬁnd a whole lot of junk, but a lot of it is golden, too.
In the chapters that follow, you’ll discover how to create a YouTube presence in the latter category. You’ll get acquainted with the phenomenon that is YouTube, learn how both individuals and companies are using the site to achieve their goals, and explore the basics of how to produce a great video. Then, once you have your video posted to the site, you’ll learn how to promote and distribute it so that it won’t be lost in the tsunami of video that gets added to the site every day. Finally, you’ll ﬁnd out about potential revenue- sharing sources for you through YouTube, and you’ll learn about other online video-sharing sites that might prove to be at least as proﬁtable for you as YouTube is.